Sony Honda Mobility has launched its first public studio in Los Angeles for their debut electric vehicle, the Afeela, located at Westfield Century City mall. This six-month residency allows potential customers and EV enthusiasts to interact with the Afeela before its 2026 California launch. Visitors can view the car and ask questions, while in-car demonstrations are available for a more immersive experience. The Afeela, developed through the Sony-Honda collaboration, targets the premium EV market with prices starting at $89,900. The studio aims to gauge public interest and excitement ahead of the vehicle’s release.
Sony Honda Mobility has launched its inaugural public studio in Los Angeles, showcasing its first electric vehicle (EV) – the Afeela. Nestled in the Westfield Century City mall, the studio provides a unique opportunity for prospective buyers and EV fans to see the Afeela up close prior to its California debut in 2026.
The location in Century City, situated in a neighborhood closely linked to the entertainment sector, appears to be a strategic move by Sony. This six-month residency, running until August 1st, will allow visitors to discover the Afeela and learn about its features. Guests can drop in anytime to view the vehicle and pose questions. For a more in-depth experience, they can schedule in-car demonstrations to explore the interior and technology, although test drives are currently unavailable. This isn’t the first time the Afeela has been featured at this mall; a prototype had been displayed at a temporary booth before.
The Afeela is the product of a collaboration between Sony and Honda, aiming to create a distinctive EV experience that merges entertainment with mobility. This studio provides Sony with a venue to showcase these innovations and generate excitement ahead of the upcoming launch.
SHM has recently revealed pricing for the Afeela, with the base model priced at $89,900. The premier launch edition, known as the Afeela 1 Signature, will cost $102,900. These price points firmly position Afeela within the premium EV market. SHM has also indicated that several Afeela features will require a subscription after the initial three-year ownership period concludes. Unfortunately, this subscription model is becoming increasingly prevalent in the automotive industry.
Sony’s entry into the EV market with Afeela is a daring initiative, and the company’s success will hinge on its ability to produce a product that resonates with consumers. The Los Angeles studio serves as an excellent platform to assess public interest and gather valuable feedback ahead of the official launch.
If you’re in Southern California and wish to experience the Afeela firsthand, a trip to the Century City Mall studio would be a great idea. Whether you’re seriously considering a purchase or just curious about the evolution of electric vehicles, the Afeela studio presents a unique chance to explore this innovative EV. It’s advisable to book an in-car demonstration in advance for a more tailored experience.
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