At CinemaCon, Samsung introduced its Onyx Cinema LED screens, moving away from traditional projectors. Available in sizes ranging from 5m to 20m, these displays boast a peak brightness of 300 nits—six times that of standard projectors—and support 4K 120Hz video. Designed with panel assembly, the Onyx minimizes flickering for 3D films. Attendees viewed Pixar’s “Inside Out 2” and “Elio,” praising the vibrant picture quality. Samsung has already partnered with venues like LVL 11 Entertainment in Arizona. The screens also support various audio systems, including JBL surround sound and Dolby Atmos, enhancing the cinematic experience.
You might typically think of cinemas as being equipped with projectors, but Samsung has a different vision – at CinemaCon, the premier event for movie theater owners, the company showcased its Onyx Cinema LED displays.
These screens are available in various sizes: 5m, 10m, 14m, and 20m (16ft, 33ft, 46ft, and 66ft). Additionally, there are scaling options to cater to the specific needs of different theaters.
The screens boast a peak brightness of 300 nits (86.7fL), which is six times brighter than the typical 48 nits (14fL). The displays also support video resolutions up to 4K at 120Hz. It’s important to note that these displays are assembled from multiple panels; for instance, one panel measures 10m (equivalent to 455” in TV dimensions). For 3D films, Samsung asserts that Onyx reduces flickering, a common issue with projector systems.
Theater owners experienced screenings of various films on the Samsung Onyx, including Inside Out 2 and the upcoming Pixar feature Elio (2025). “The color and vibrancy are incredibly rich. On the Onyx display, the character details are revealed in ways I haven’t witnessed on a screen before,” remarked Cynthia Lusk, Director of Creative Film Services and International Production at Pixar Studios.
A scene from Inside Out 2 displayed on the Samsung Onyx Cinema screen
Samsung has already sold the Onyx to various partners, including Cannon Beach in Mesa, Arizona, where LVL 11 Entertainment is developing a movie theater set to open in the fall. Below is a look at the blueprint for one of the auditoriums:
Furthermore, Samsung produces a range of displays designed for use outside the auditorium, including colorful e-paper signage, digital kiosks, and menu boards.
Samsung e-paper signage • Digital kiosks • Menu boards
On the audio front, the Onyx screens come with native support for Harman’s JBL surround sound technology (not surprising since Samsung owns Harman), and they are also compatible with Dolby Atmos, Meyer Sound, QSC, and even custom sound systems.
If you’re interested in learning more about this innovative cinema technology, follow the Source link for additional information.
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