TCL is set to relaunch the Alcatel brand for smartphones in India as part of the “Make in India” initiative. The company, which licensed the brand from Nokia, plans to offer a range of devices featuring patented innovations and influenced by French aesthetics. Alcatel aims to combine premium features with affordability, targeting tech enthusiasts and fashion-conscious consumers. The brand will establish a nationwide service network and focus on local manufacturing to enhance quality and efficiency. Officials emphasize their commitment to democratizing innovation and making cutting-edge technology accessible to a broader audience in India’s growing tech ecosystem.
It appears that TCL has been keeping the Alcatel brand under wraps all this time – specifically for mobile phones. The Chinese conglomerate has secured a license for the brand from Nokia, and is now nearly ready to reintroduce it.
A diverse lineup of Alcatel smartphones is set to launch in India shortly, as they will be part of the “Make in India” initiative. The brand is also planning to create a comprehensive service network across the country, and the new product line is expected to feature some proprietary patented technologies.
This is the Alcatel 1B from 2022, the latest model preceding the soon-to-be-released versions
In terms of aesthetics, expect the phones to showcase “French design influences,” whatever that entails. Alcatel plans to focus on smartphones equipped with a stylus, aiming to deliver premium features at competitive prices. The devices are intended to blend “design, functionality, and user experience”.
Unfortunately, there are no additional specifics available at this moment, but let’s hear what a couple of representatives from the brand have to share.
First, Atul Vivek, Chief Business Officer:
At Alcatel, our vision for India is to democratize innovation by making premium features accessible to a broader audience. Our devices seamlessly merge with style and performance, catering to tech enthusiasts, urban aspirants, fashion-conscious consumers, and digital nomads alike. We believe that technology should not only be powerful but also reflect the latest trends, and we are excited to introduce products that embody this philosophy in the Indian market.
Finally, let’s hear from Ansh Rathi, Chief Operating Officer:
As we expand our presence in India, from day one we’ve embraced the ‘Made in India’ initiative by prioritizing local manufacturing. By producing our devices domestically, we aim to enhance supply chain efficiency, ensure superior quality, and contribute to India’s growing technology ecosystem. This strategic move reinforces our commitment to the Indian market and strengthens our mission to make cutting-edge technology more accessible and affordable for consumers.