Kantar’s 2025 BrandZ report has named Apple the world’s most valuable brand for the third consecutive year, valued at $1.29 trillion, a 28% increase from the previous year. It is the first brand to exceed the $1 trillion mark. Google and Microsoft follow with valuations of $944.1 billion and $884.8 billion, respectively, while Amazon and Nvidia complete the top five. Notable risers include Nvidia, Huawei, and Xiaomi, each experiencing over 100% growth. OpenAI’s ChatGPT debuted at #60, and the combined value of the top 100 brands is estimated at $10.7 trillion.
Kantar’s BrandZ report for 2025 has declared Apple the most valuable brand globally. Cupertino’s valuation has reached $1.29 trillion, reflecting a 28% growth in brand value year-on-year. Kantar employs a unique three-step methodology to derive brand values, factoring in consumer perceptions and financial performance.
For the third consecutive year, Apple retains its title as the world’s most valuable brand and is the first to exceed the $1 trillion threshold in brand value. Following Apple are Google ($944.1 billion) and Microsoft ($884.8 billion) in the top three. Amazon ($866.1 billion) and Nvidia ($509.4 billion) complete the list of the top five brands.
Kantar most valuable global brands of 2025
Huawei ranks #39, Qualcomm’s Snapdragon stands at #38, Samsung has dropped to #78, and Xiaomi is at #96. Nvidia, Huawei, Xiaomi, and Instagram have significantly improved their brand values this year, each achieving over 100% growth.
OpenAI’s ChatGPT, ranked #60, is the highest new entrant in the list. India’s Airtel has been recognized as the fastest-growing telecom brand. Kantar’s recent report estimates that the combined value of the global top 100 brands now stands at $10.7 trillion.
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