How Retailers Are Succeeding in the Era of Streaming

The video offers practical advice for starting a vinyl record collection, highlighting the evolution of independent record stores since “High Fidelity” debuted 25 years ago. Key insights include the importance of adaptability, community involvement, customer familiarity, and passionate staff. Notable stores like Amoeba Music and Electric Fetus have thrived by diversifying inventory and creating welcoming atmospheres, drawing a multigenerational clientele. These stores emphasize connection over mere sales, fostering a sense of community while providing a unique music experience. Amidst digital trends, physical record stores continue to play an essential cultural role, offering tangible connections through music.

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The 2000 film “High Fidelity,” featuring John Cusack, popularized the concept of the independent record store: A place manned by discerning music aficionados, where similar (predominantly male) customers quietly sorted through a carefully selected vinyl collection while engaging in debates over their Top Five music picks.

Fast forward twenty-five years since the film’s release, which included Bruce Springsteen as the protagonist’s imaginary confidant; the music landscape has transformed dramatically, akin to Jack Black’s spirited performance of “Let’s Get It On.”

In celebration of Record Store Day (April 12), we explored how actual establishments like the fictional Championship Vinyl have adapted, persisted, and even flourished in this streaming music era filled with digital downloads and TikTok-famous artists.

We reached out to some of the most beloved record stores in the country and present this Top Five List: What Makes A Record Store Exceptional.

5: Independence breeds adaptability

Jim Henderson, a co-owner of Amoeba Music, noted that the original store’s roots in Berkeley, California, were “counter cultural and funky.” Since its inception in 1990 in this famously alternative college town, Amoeba has expanded to include locations in Hollywood and San Francisco.

Amoeba stores aren’t merely small shops; they’re expansive venues with vast inventories. This approach, according to Henderson, is intentional: “We’re a very agile and hands-on management team. We’re consistently introducing new sales categories to attract those who stream but still want to immerse themselves in music culture.”

At Electric Fetus in Minneapolis, a family-owned establishment since 1968, retail music manager Bob Fuchs mentioned that their extensive inventory includes both vinyl records and CDs, as well as appealing items for youths and tweens who often visit with their parents and grandparents (a common occurrence, according to Fuchs): stickers, enamel pins, T-shirts, and hats.

At Princeton Record Exchange in New Jersey, owner Jon Lambert, who transitioned from a major record store chain to buying the shop on a side street near the Ivy League institution, had previously created a New Wave section—before anyone else thought to do so—drawing customers despite the existence of other stores in the same mall. Yet, a district manager insisted he dismantle it, despite its popularity amongst customers, as it didn’t align with the standardized corporate model.

Years later, it is clear this decision still weighs on Lambert’s mind.

“One of the best aspects of being an independent store is the ability to adapt swiftly to changes,” he explained. “I view us as a tugboat rather than an ocean liner. While corporates are focused on profit, I believe prioritizing sameness is shortsighted.”

4: Foster a sense of community

Lambert chuckled when reminiscing about the pretentiousness often associated with typical record store employees. He strives for precisely the opposite experience for his customers. Especially post-COVID-19 pandemic, he’s noticed “a genuine necessity for people to escape the digital realm” and enter the physical world.

“Our customer demographics have transformed immensely,” Lambert noted. The store, which debuted in 1980, once catered primarily to an all-male clientele, “men ranging from 30 to 70, the collectors,” he said. “Today, the clientele is very multigenerational, with numerous families visiting.”

Record Store Day attracts significant crowds at Princeton, as well as at Amoeba Music and Electric Fetus, featuring appearances by Bootsy Collins and The Linda Lindas, alongside food trucks, cookies, and other treats.

“It’s a collaborative effort,” Fuchs remarked, highlighting the presence of 25 other record stores in Minneapolis. “A thriving community requires a vested interest and a store that listens to customer desires.” 

3: Understand your clientele and let them know you

When visiting other record stores, Henderson of Amoeba Music tends to evaluate the inventory, how items are organized, but also “the atmosphere – is there good music playing, are the employees engaging with the shoppers? It’s essential to maintain a positive vibe.”

The various locations cater to diverse clientele: Hollywood and San Francisco, located in the Haight-Ashbury district, attract a blend of locals and tourists. Upon their opening in Berkeley, several record shops were already in existence. “Each had its own unique character,” Henderson noted. “We achieved a balanced selection, allowing us to serve as a one-stop shop committed to used and collectible items. Our acquisition strategies and reputation set us apart.”

Fuchs observed that Electric Fetus customers have evolved positively over the years: “We’re starting to see family groups come in, even grandparents initiating visits with their children and grandchildren. I’m seasoned enough to recognize customers who first entered as teens now coming in with their offspring.”

2: Loyal staff, loyal customer base

Fuchs has been part of the Electric Fetus team since 1987, initially pursuing a master’s degree in history before discovering his passion for the record store environment. Henderson began as a customer at Amoeba before securing a position immediately after high school. Lambert was a long-time employee who eventually acquired Princeton Record Exchange from its original owner.

All three owners acknowledge having staff members who have dedicated decades to their respective establishments.

“A record store serves as a community center, and if you have a core group representing that, residing locally, it enhances a sense of connectivity—that’s the essence of record stores,” Henderson emphasized.

He mentioned that Amoeba includes both seasoned staff who offer valuable experience and younger employees who bring fresh energy and perspectives. “It fosters a safe environment for individuals to come and discover. Staff continuity nurtures connections that expand outward.”

1: It’s ultimately about the music

“Many individuals are still purchasing records,” Fuchs stated. “For a period, convenience dominated preferences, yet countless fans have never lost their attachment to physical formats—it’s an irreplaceable experience, a snapshot in time that resonates with many.”

The pandemic intensified the collective yearning for human connections, stated Lambert, pointing out that record stores bridge people through music: “We shifted away from seeing products as mere commodities and acknowledged that what people truly seek is genuine connection and reality—being present in a tangible space, interacting with real items, conversing with actual people.”

Record stores “know how to create a positive atmosphere,” he added. “While music may not be a necessity, it certainly adds depth and richness to people’s lives.”

If you want to share your experience of Americana with USA TODAY, contact Phaedra Trethan via email at [email protected], or on X (formerly Twitter) @wordsbyphaedra, on BlueSky @byphaedra, or on Threads @by_phaedra

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