Beyoncé Knowles-Carter wowed fans on night three of her “Cowboy Carter” tour in New York, showcasing a Black-owned brand, Telfar, through her striking outfits. Performing at MetLife Stadium on May 25, she offered an electrifying show filled with 39 songs and a fusion of genres, particularly country music. Celebrated by fans and celebrities alike, Beyoncé expressed her gratitude for her supporters. The tour, featuring innovative fashion and cultural commentary, includes upcoming performances on May 28 and 29. Spanning nine cities, it culminates in Las Vegas on July 26, marking a historic series of concerts.
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Beyoncé Knowles-Carter once again captivated the audience on the third night of her “Cowboy Carter” tour in New York, this time highlighting a Black-owned brand.
The Grammy-winning artist took to the stage for the third performance at MetLife Stadium in East Rutherford, New Jersey, on May 25. She has scheduled five shows in the New York area as part of her Cowboy Carter and Rodeo Chitlin’ Circuit Tour, with performances on May 28 and 29.
Beyoncé once again dominated the stage with an electrifying performance, showcasing vibrant new outfits. The audience comprised dedicated fans and familiar celebrity faces, including names like Selena Gomez.
“I know I have the most amazing fans in the world. I love y’all,” Beyoncé expressed to her audience during the show.
Beyoncé first launched her “Cowboy Carter” tour at SoFi Stadium in Los Angeles on April 28, featuring an impressive set list of 39 songs. She held a total of five performances there, delivering a groundbreaking show filled with family, fashion, diverse music styles, and prominently country music alongside cultural commentary.
As fans are aware, Beyoncé debuted the 27-track project in March 2024, which has since set multiple records and achieved historic milestones. Being her first country album, she intentionally included both country legends and emerging Black country artists. At the 2025 Grammys, she became the first Black woman to win the award for best country album and also took home album of the year.
On Sunday night, Beyoncé not only spotlighted Black artists through her music but also through her fashion choices.
Beyoncé unveiled a fresh look featuring glimmering denim, thigh-high chaps, and a bodysuit prominently displaying the Black-owned Telfar brand. Fans quickly noted her striking outfit.
One fan remarked, “Beyoncé in Telfar is exactly what I needed.” Another added, “The custom Telfar outfits worn by Beyoncé and the dancers are phenomenal!”
Beyoncé’s tour has been a showcase of innovative styles and creativity, and Sunday was no exception. Night after night, she continues to merge high fashion with cowboy aesthetics, keeping fans eagerly anticipating her next appearance. Many of her looks have beautifully incorporated Western glamour: sparkling chaps, cowboy hats, boots, and an array of fringe.
This nine-city tour will traverse the U.S. and Europe, culminating in a grand finale in Las Vegas on July 26. Beyoncé has already made history with her tour, including being the artist with the most dates scheduled at SoFi Stadium.
Follow Caché McClay, the USA TODAY Network’s Beyoncé Knowles-Carter correspondent, on Instagram, TikTok and X as @cachemcclay.