Counterpoint’s analysis of the Chinese foldable smartphone market shows impressive growth in 2024, with foldables accounting for 3% of total smartphone sales and experiencing a 27% increase from 2023. Huawei dominates this competitive market, capturing over half of sales, with the Mate X5/X6 leading in book-type foldables and the Pocket 2/Nova Flip popular among clamshell models. Honor also holds a notable market share with its Magic Vs2 and Vs3 models. Notably, 67% of users prefer book-type devices. Analysts suggest foldables are appealing to a broader audience due to advancements in durability, portability, and camera quality, attracting regular consumers, including women.
Counterpoint has conducted a comprehensive analysis of the Chinese foldable smartphone market, revealing consistent growth in 2024. Although foldable devices account for only 3% of total smartphone sales in the country, the impressive 27% increase compared to 2023 stands out.
China remains the most competitive market for foldable smartphones, with numerous manufacturers focusing their sales efforts there. Despite this competition, Huawei maintains its dominance, accounting for over half of all sales in the country. The Huawei Mate X5 and Mate X6 lead the book-type foldable category, while the Pocket 2 and Nova Flip are the top choices among clamshell-style devices.
Notably, Honor is the only other brand to achieve a double-digit market share, thanks to the success of its Magic Vs2 and Vs3 models.
The study further revealed that 67% of users prefer the book-type design.
According to analysts, foldable phones are no longer seen as products exclusively for tech enthusiasts or male users. With recent advancements making these devices lighter, more compact, and more durable—along with improved camera capabilities—ordinary consumers, including women, are beginning to find them appealing. This has contributed to the ongoing rapid expansion of this niche market over the past few years.
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