In Q1 2025, 46.6 million wearable devices were shipped, a 13% annual increase, according to Canalys. Xiaomi led with 8.7 million shipments and a 19% market share, boosted by its updated Smart Band and Redmi series, notably the successful Redmi Band 5. Apple followed with 7.6 million shipments (16% market share), and Huawei recorded 7.1 million (15% market share) due to popularity of its Watch GT and Fit series. Samsung shipped 4.9 million (11% market share), while Garmin had 1.8 million (4%). Price and battery life were crucial factors for buyers, with future competition focusing on ecosystem integration and subscription models.
During the period from January 1 to March 31, a total of 46.6 million wearable band devices were shipped, as reported by Canalys, marking a 13% increase compared to the previous year. The latest figures, which encompass both smart bands and smartwatches, indicate that Xiaomi leads the global market with 8.7 million shipments and a 19% market share.
Xiaomi experienced a remarkable 44% year-over-year growth in shipments, bolstered by updates to its Smart Band and Watch series, along with the introduction of more budget-friendly Redmi series products. Notably, the Redmi Band 5 emerged as one of the top-selling wearables during Q1.
Apple secured the second position with approximately 7.6 million shipments, holding a 16% market share. Huawei followed in third place with 7.1 million shipments and a 15% market share, driven by robust demand for its Watch GT and Watch Fit device series.
Global wearable brands shipments Q1 2025
Samsung recorded shipments of 4.9 million wearables, achieving an 11% market share, primarily due to strong performance in emerging markets. Garmin completed the top five with 1.8 million shipments, securing a 4% market share.
Canalys also performed a consumer survey in Europe to identify the key factors influencing smartwatch purchases. Unsurprisingly, price and battery life were deemed the most critical factors by consumers. Other significant considerations included health-tracking capabilities, brand reputation, and design, while sports features ranked among the least important.
Looking forward, Canalys forecasts that integration within ecosystems and post-purchase services will continue to be the primary competitive arenas in the wearables market. Subscription-based models are expected to play a crucial role in boosting user engagement and brand revenues.
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