The Honor Magic7 Pro features advanced AI capabilities, including Photo Upscale, which revives older photos. This was showcased in a promotion for the 115th anniversary of Manchester United’s Old Trafford, with club historian Jason Leach highlighting the significance of upscaled images. The device is powered by Qualcomm’s Snapdragon 8 Elite chipset, enabling powerful AI photography features. Honor’s Chief Imaging Architect, Wei Luo, emphasized that the technology connects people with memorable moments. Leach noted improved visibility of details in once-blurry photos. Qualcomm, a partner of Manchester United, has branding rights on team kits until 2029.
The Honor Magic7 Pro features a range of AI capabilities, including Photo Upscale, which revitalizes older images. Collaborating with Qualcomm, the company showcased this innovation in a promotional event celebrating the 115th anniversary of Old Trafford, the iconic venue of the Manchester United football club.
Jason Leach, a historian for the Manchester United club, illustrated the Before and After differences, sharing the historical significance of various images, including the memorable Mark Hughes goal against Norwich City during the season when United secured its inaugural Premier League title.
Equipped with Qualcomm’s cutting-edge Snapdragon 8 Elite chipset, the Honor Magic7 Pro harnesses advanced AI ISP technology for remarkable AI-driven photography. Judd Heape, VP of Qualcomm, emphasized that this innovation enables such potent photographic features. Honor’s Chief Imaging Architect, Wei Luo, remarked that the feature “isn’t just about enhancing photos; it’s about reconnecting people with magical moments from the past.”
The historian recounted personal reflections related to specific photos enhanced by AI, highlighting details such as construction beams and cranes that were faintly seen in older images but now stand out clearly.
Qualcomm serves as a title partner for the English team, holding front-of-shirt sponsorship rights until 2029. The Snapdragon logo has been prominently displayed on both the men’s and women’s jerseys since the football season commenced on July 1, 2024.
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