Did Theo James Create the Most Sensational Perfume Advertisement? An Analysis

Theo James and Italian supermodel Vittoria Ceretti star in a new Dolce & Gabbana campaign for the Light Blue fragrances, celebrating the brand’s 25th anniversary. The shoot, photographed by Gordon von Steiner in Faraglioni, Italy, reinterprets Mario Testino’s iconic 2010 commercial featuring David Gandy and Anna Jagodzinska. James, known for his roles in The White Lotus, Divergent, and others, teams up with Ceretti, a frequent Vogue cover star dating Leonardo DiCaprio. The campaign aims to evoke nostalgia while presenting a fresh and captivating visual experience. Full commercial and exclusive behind-the-scenes moments are also featured.

The ultimate sensation arrives at the villa!

Theo James for Dolce & Gabbana.

Dolce & Gabbana (@DolceGabbana)

The White Lotus season 2 heartthrob Theo James and Italian supermodel Vittoria Ceretti have created a buzz with their sizzling new Dolce & Gabbana campaign featuring the brand’s Light Blue fragrances.

Captured by photographer Gordon von Steiner, the shoot unfolded in Faraglioni, Italy and marks the 25th anniversary of D&G’s flagship scents.

James, age 40, is recognized for his roles in The White Lotus, the Divergent series, HBO’s The Time Traveler’s Wife, and Netflix’s The Gentlemen.

Ceretti, age 26, has graced the cover of Vogue (and its various international editions) over 24 times. Reports from Harper’s Bazaar indicate she is currently in a relationship with actor Leonardo DiCaprio.

This latest campaign featuring James and Ceretti reimagines Mario Testino’s iconic 2010 commercial with David Gandy and Anna Jagodzinska as the love interests.

“Emotions are running high as we present the much-talked-about David Gandy film,” Ella Alexander wrote in British Vogue, mentioning that the publication had “two exclusive shots of the leading man” and a “behind-the-scenes film of the advertisement captured three months before its premiere in October.”

While there is a deep sense of nostalgia for the original, James and Ceretti—captured by von Steiner—have undoubtedly delivered a remarkable homage.

Continue scrolling to witness some of the most alluring moments from this new Dolce & Gabbana campaign featuring Theo James and Vittoria Ceretti, along with the complete commercial.