Nothing has announced a long-term partnership with British audio pioneer KEF to enhance its audio products. This collaboration combines KEF’s 60 years of Hi-Fi expertise with Nothing’s design-driven approach. The partnership aims to diversify Nothing’s audio offerings, including new categories and co-developed products set to launch later this year, such as headphones and possibly earbuds tuned by KEF. Andrew Freshwater from Nothing emphasizes the goal of setting a new standard in everyday listening, while Grace Lo from KEF highlights the opportunity to modernize their acoustic heritage through innovation and quality design.
Today, Nothing announced a long-term strategic partnership with the legendary British audio innovator KEF “to usher the company’s next chapter in sound.” This collaboration merges KEF’s extensive Hi-Fi audio experience from over six decades with Nothing’s design-centric technology approach.
This partnership is expected to lead to Nothing’s expansion into new audio categories, with several acoustically co-developed products already in the pipeline for release later this year. Remember the rumors about those Nothing headphones back in February? KEF might be involved in that development. At least, we hope that’s the case.
However, the company mentioned several products, so we are eager to see where this partnership will take us—Nothing earbuds tuned by KEF? That certainly presents an exciting possibility, aside from headphones.
The press release states that for Nothing, this partnership enables it to diversify its audio offerings and explore new product areas, while for KEF, it “opens new pathways to share its expertise with a broader audience through a fresh design and technology lens.”
Andrew Freshwater, Head of Smart Products Marketing at Nothing, remarked:
KEF is one of the most esteemed names in audio, and we’re proud to partner with them as we advance Nothing’s audio journey. By combining KEF’s decades of expertise with our design-oriented approach to technology, we’re establishing the foundation for a new standard in everyday listening. Our products launching later this year mark the start of an exciting new chapter in our collaboration and the future of Nothing Audio.
Grace Lo, President & Head of Global Marketing at KEF, commented:
At KEF, we have always believed in the power of exceptional sound to inspire and connect people. This partnership enables us to integrate our acoustic heritage into a new context—collaborating with a brand that shares our commitment to innovation, quality, and design. Together, we aim to redefine what premium audio can look and feel like for the upcoming generation.