Samsung is promoting its Galaxy S25 series and Galaxy AI by offering free rides on The View Ferris wheel in Brussels from May 3 to May 18, usually costing €10. The company is covering the ticket costs, allowing visitors to enjoy panoramic views of the Brussels skyline. Samsung emphasizes that users can document their experience with the Galaxy S25, S25+, or S25 Ultra to create personalized postcards. The Ferris wheel prominently features Galaxy AI in its advertising, making the promotion a unique blend of sightseeing and technology.
In perhaps the most unusual promotion we’ve seen in weeks, Samsung is now promoting its Galaxy S25 series and Galaxy AI by offering everyone a complimentary ride on The View Ferris wheel in Brussels, Belgium, located at Place Poelaert.
This typically costs €10 to experience, but from May 3 to May 18, it will be free, as Samsung is reportedly covering everyone’s tickets.
As shown in the image above, Samsung’s Galaxy AI will play a prominent role on the wheel itself. According to the Korean company, the Ferris wheel offers a “spectacular view of the Brussels skyline,” and they emphasize that you can use your Galaxy S25, Galaxy S25+, or Galaxy S25 Ultra to photograph this skyline. Then, you can craft your own personalized postcard featuring the best photo from your visit.
Samsung Galaxy S25
Samsung Galaxy S25+
Samsung Galaxy S25 Ultra
Source (in French)