In preparation for the FIFA World Cup 2026, FIFA is introducing Sonic IDs—distinctive audio brands for each host city, celebrating diversity and creativity through music. Miami’s Sonic ID, created by hitmaker Mr. NaisGai, blends Latin rhythms and electronic beats, reflecting the city’s vibrant music scene. He aims to inspire and energize through this cultural representation. The Miami Sonic ID exemplifies the electric atmosphere fans can expect during the tournament. From March 3 to 16, FIFA will reveal Sonic IDs for each host city, showcasing their unique musical identities, which will be featured in online and live events leading to the tournament.
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In preparation for the FIFA World Cup 2026 in North America, the organizing committee has started to launch Sonic IDs for each of the host cities. These “audio brands” aim to celebrate diversity, creativity, and the bridging power of sport through music, as stated in a press release.
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On Monday (March 3), Miami’s distinctive sound was introduced, with the acclaimed producer Mr. NaisGai chosen to create the city’s unique Sonic ID. The Miami Sonic ID embodies a vibrant fusion of sounds, blending Latin rhythms with electronic beats, representing the diverse musical landscape of the city.
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“Crafting the Miami Sonic ID was a truly special chance to honor my Latino community and showcase the city’s dynamic energy and diversity through music,” Mr. NaisGai remarked in a statement. “This initiative allowed me to encapsulate Miami's essence into a melody that I aspire will inspire and energize everyone during the FIFA World Cup 26.” (You can listen to it on FIFA’s YouTube channel.)
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“The Miami Sonic ID transcends mere music; it’s a cultural declaration. It highlights our lively community and the vibrant atmosphere that FIFA supporters can anticipate when they come to our city for the tournament,” stated Janelle Prieto, chief marketing and community officer for the Miami host committee.
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From now until March 16, FIFA will collaborate with one host city each day to unveil its Sonic ID along with a corresponding visualizer. This will culminate in a compilation that displays the creativity and diversity of the host regions, providing fans with a unique auditory experience across the tournament’s 16 locations. The Sonic ID will be featured online and during in-person events leading up to the tournament.
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The FIFA World Cup 2026 is set to feature 48 teams competing in 104 matches across three host nations: the U.S., Mexico, and Canada. You can find the Sonic ID release schedule, including each city's respective producer, on FIFA's official website.
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